Digital Marketing

About The Course

The carrer on digital marketing offers a wide range of possibilities to a large extent, both in terms of
regular jobs or freelancing.
Our Digital Marketing Course is especially designed for students,housewife, as well as marketing
students in general to get internships and successfully placed. With a keen eye on current marketing
trends and the sole aim of getting students job ready our Digital Marketing Course has all the key skills
required to be an asset in any organization. Today most companies want marketers which can generate
revenue and get relevant traffic to their website, so by acquiring these skills students can work towards
better pay packages and positions.

Course Module

  • Niche Selection
  • Keyword Research (Ad Sense, Affiliate, Service)
  • Competitor Analysis & Website Audit
  • On-Site Optimization.
  • On-Page Optimization
  • Article Writing Strategy
  • Google Webmaster Tool & Analytics
  • Off Page SEO
  • Facebook Advance Audience Targeting
  • Facebook Ads Quality Maintenance
  • Facebook Paid Campaign
  • Facebook Pixel & Retargeting
  • YouTube Competitor Analysis
  • YouTube Channel & Video Optimization
  • YouTube Monetization
  • LinkedIn Keyword Research And Targeting
  • LinkedIn Lead Generation & Email Listing

Prerequisites

  • Basic Knowledge on Using Computer

Software Taught

  • Ahref's
  • SEMrush
  • Google Adwords

Marketplace

  • Fiverr
  • Upwork
  • Freelancer
  • LinkedIn Profinder

Career Opportunity

content for the Digital Marketing Course for Marketing students
Social media marketing refers to the process of gaining website traffic or attention through
social media sites. It tends to foster the brand awareness for the business and improved customer
service.
Google add word ppc advertisingPay-per-click (PPC) marketing is actually advertising over
the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also
known as cost per click marketing. Basically, in PPC marketing your ads are shown on other
websites and if the user clicks on it the advertiser has to pay fixed rate for each click.
Affiliate marketing How to make money online being a part/full time freelancer Affiliate
Marketing & Google Adsense
Content writingContent is the king.Content marketing helps in attracting the target audience to
our website which ultimately gets converted into sales.
e-commerce marketing and digital marketing stratrgies after learning all the components
of Digital Marketing it’s time to create the right internet marketing strategy for our business which
will help us in achieving the optimum results for our business.

The following are common digital marketing career options:
  • Digital Marketing Specialist
  • Content Marketing Specialist
  • SEO Specialist
  • Online Marketing Specialist
  • Inbound Marketing Specialist
  • Search Engine Marketing Specialist
  • Social Media Marketing Specialist
  • Email Marketing Specialist